The ultimate guide for Video Marketing in 2020

The ultimate guide for Video Marketing in 2020

During the last couple of years, marketing activities changed a lot. When the first social media platforms like facebook gained traction and companies like Instagram, LinkedIn experienced exponential growth during their first year on the market things were still...
How to build consumer-oriented products

How to build consumer-oriented products

In a world where new products are produced on a daily basis, brands need to be more aware than ever. Products need to solve a problem. While design, aesthetics or the overall user experience clearly is important, a brand needs to focus on their user’s needs.

The Visual Element of Branding

The Visual Element of Branding

A clear, recognizable (corporate) design of you, your website, business cards and content is a factor you should keep an eye on. Express who you are in a visual way. A consequent and unique look will get you recognized and adds value to your brand. If you take a look...
What is content marketing about

What is content marketing about

As important as the visual aspect might be, to get recognized in the crowded online space a brand / company / individual needs content. This means the need for vital and valuable information is more important than ever. Before I get ahead of myself, there’s one thing...
Storytelling: How to tell an interesting Story

Storytelling: How to tell an interesting Story

Everybody is talking about storytelling and how important it is to do it. But once in a while I get asked, what is actually is all about. Storytelling basically describes a form of media and content to communicate with your audience. Great right? Still no idea? Let’s...